29 August 2019

Katten sharpens its brand

Chicago-based firm refreshes brand with shorter name and highlights its finance work.

Katten Muchin Rosenman has unveiled a new visual identity, and shortened its market name to Katten, adding a redesigned website under a new domain name Katten.com. The firm has also rebranded its financial services practice as Financial Markets and Funds.

Strategic plan

The firm plans to showcase more its financial services expertise as a means of further strengthening the brand. “We've long unofficially been called Katten. Listening closely to our clients made it clear that it was time to go further and freshen our brand to more consistently represent who we are, what we stand for and what differentiates us,” said Katten chairman Roger P Furey. “We intend to reinforce our position as a go-to firm in the finance and financial markets space while continuing to trumpet our considerable strengths in many other industries and practice areas.” Building on the firm's revenue growth, Katten partners approved a three-year strategic plan earlier this year that seeks to further strengthen the practices that counsel Katten clients in the finance and financial market sectors, as well as other core market sectors the firm services.

Financial services

“The common thread in all Katten practices is deep immersion in clients' businesses and industries,” explained Mr Furey. Over the last few years, Katten has added capabilities across its platform, made significant investments in talent and technology, and reinforced practices serving the finance and financial markets industries to better serve clients and enhance the firm's profile in the legal sector. The newly-named Financial Markets and Funds practice, led by global chair Lance Zinman, spans the full breadth of this ever-evolving industry. Mr Zinman said, “We offer services from a global platform and provide a broad and integrated practice covering transactional, regulatory, enforcement and litigation matters tailored to fit the wide range of issues our clients face.”

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