30 October 2019

Boston firm embraces disruption

Nixon Peabody's new chief marketing and growth officer brings innovative, technology-focused approach.

Boston-headquartered Nixon Peabody has named Danielle Wuschke Paige to the role of chief marketing and growth officer. New to the legal industry, the firm says she brings a fresh perspective to Nixon Peabody.

Technology focus

Ms Paige, who will be based in Boston, is a veteran marketing, brand, and reputation strategist. “Danielle has an innovative, technology-focused approach that nicely complements our existing efforts,” said Andrew Glincher, ceo and managing partner of Nixon Peabody. “We are always focused on new ways we can provide value to our clients and we look forward to the insight Danielle brings to this role.” With experience across industries including technology, professional services, B2B, retail, consumer products, and healthcare, Ms Paige views the marketing function as an organizational unifier, driving culture, productivity, innovation, and performance, and to focus her new 40-strong team on automating marketing department functions, brand management, firm growth, and managing client relationships.

Appetite for innovation

Commenting on her appointment, Ms Paige said “Nixon Peabody’s appetite for innovation and its openness to try new things attracted me to the firm and the legal industry,” adding “The firm has a strong brand and I look forward to leading this talented marketing team.” She joins Nixon Peabody from her eponymous agency, PaigeOne. She previously served as chief operating officer of global PR firm MSL. Prior to that, Danielle spent nearly a decade at FleishmanHillard in a number of roles, most recently as co-lead of the agency’s Americas Technology Sector. She earned her MBA from Suffolk University’s Sawyer Business School and her bachelor’s degree from University of Massachusetts, Amherst. Last year, Nixon Peabody passed the $500 million gross revenue mark for the first time.